From Marketing Team to Marketing System: A New Design in the Generative Era
In the ever-changing business landscape, the need to evolve is pressing. While many are pondering the future of marketing, I've been proactively laying the groundwork for a new model - the Generative Marketing System.
This isn't just a concept on paper; it's a tangible framework we are bringing to fruition. Through this piece, I'd like to share my journey and the insights gathered, in hopes of offering a fresh perspective on marketing's vast potential.
1. Maestro (The New-Age CMO)
Role Overview: The Maestro isn't merely at the helm; they're the guiding light, crafting the brand's narrative and ensuring it deeply resonates.
Key Capabilities:
Strategically shaping the brand story.
Seamlessly incorporating generative technologies into our marketing strategy.
Achieving a balance between traditional and AI-driven marketing tactics.
Keeping a vigilant eye on market shifts to ensure the brand remains at the forefront.
2. Generative Supply Chain Connector
Role Overview: In our data-rich world, this role stands as the crucial link, ensuring our generative platforms receive accurate and timely data.
Key Capabilities:
Seamlessly connecting diverse data sources to AI platforms.
Streamlining the flow and use of real-time data.
Mastery over data privacy regulations and ensuring rigorous compliance.
Continuous adaptation and growth based on interaction analytics.
3. Prompt Designer
Role Overview: This role is about the art and science of crafting prompts, bridging human intuition with AI's vast capabilities.
Key Capabilities:
Artfully creating prompts to elicit the desired outputs.
Striking a balance between human creativity and algorithmic predictability.
Iteratively refining designs based on feedback.
Modifying prompts to suit various audiences and scenarios.
4. Conversation Manager
Role Overview: This role shapes the voice of AI, ensuring conversations align with the brand and resonate with the audience.
Key Capabilities:
Designing AI chat experiences that echo the brand's ethos.
Tailoring conversational flows for maximum relevance.
Defining boundaries for generative dialogues.
Consistently enhancing strategies based on conversational analytics.
5. Curator
Role Overview: This role is the guardian of brand coherence within the generative space.
Key Capabilities:
Precision-tuning generative systems to uphold brand integrity.
Customizing content to align with audience aspirations and business objectives.
Ensuring unwavering consistency with the brand's voice and tone.
Vigilant monitoring and refining based on feedback.
6. Editor
Role Overview: The Editor merges the traditional editorial lens with modern AI-enhanced capabilities to ensure every output aligns with the brand.
Key Capabilities:
Rigorously checking outputs to ensure alignment with core messaging.
Guaranteeing factual accuracy and coherence.
Collaborating across the board to prioritize creativity.
Merging traditional editorial insights with AI-powered enhancements.
7. Assembler
Role Overview: This role bridges the gap between AI-generated content and the final deliverable, ensuring every piece aligns with the brand's vision.
Key Capabilities:
Seamlessly integrating generative outputs into final products.
Ensuring diverse content – text, audio, or video – adheres to brand guidelines.
Bringing a creative touch while delving deep into machine-driven processes.
Crafting and refining generative design systems for adaptability across various channels.
Our Generative Marketing System, actively taking shape, is a hands-on approach aiming to reshape how we approach marketing. As we scale, the vision is straightforward: amplify our efforts and reach without a proportional rise in costs. By pinpointing and aligning these specific roles and capabilities within the system, we're setting the stage for this transformation.
For those charting a similar course or contemplating a fresh approach, I hope my experiences and insights provide a valuable lens to view and navigate the expansive world of marketing.
How are the roles in your marketing system evolving?
